Privacy Policy
Last Updated: August 25, 2026
Introduction
This Privacy Policy explains what information Tire Scouter and its service providers process when you use the website, how that information is used, and the choices available to you.
Information We Collect
Tire Scouter processes the following categories of information:
- Vehicle selections: year, make, model, and trim choices used to provide tire fitment results
- Browser and usage data: pages viewed, referring pages, device and browser information, approximate location, IP address, and interaction data processed by analytics and advertising providers
- Information you send us: your email address, name, and message if you choose to contact us by email
The contact form on this site opens a prefilled message in your own email application. Tire Scouter does not receive the form contents unless you choose to send that email.
How We Use Your Information
We use the information we collect to:
- Provide and maintain our services
- Improve and personalize your experience
- Communicate with you about our services
- Remember vehicle selections and provide relevant tire results
- Analyze and improve our website performance
- Measure affiliate referrals and, where permitted, display advertising
Cookies and Tracking Technologies
The site stores a cookie for up to 30 days when you ask it to remember a previous vehicle. It also uses local browser storage to cache vehicle lookup data. Analytics, advertising, and affiliate providers may use cookies or similar technologies for measurement, fraud prevention, attribution, and advertising where permitted.
Third-Party Services
Service providers that may process information in connection with the site include:
- Google Analytics
- Google AdSense
- Vercel Analytics and website hosting
- Amazon Associates and other linked retailers
Tire Scouter is a participant in the Amazon Services LLC Associates Program. When you click an Amazon link on our site, Amazon may collect information about your visit (such as cookies and usage data) to attribute purchases and measure ad performance. This data collection is governed by Amazon's own privacy notice, which we encourage you to review at amazon.com.
Advertising
Tire Scouter uses Google AdSense. When ads are served, Google and its partners may use cookies, web beacons, IP addresses, or other identifiers to deliver, personalize, limit, and measure ads, subject to applicable consent requirements and your choices.
You may opt out of personalized advertising by visiting Google Ads Settings. You can also opt out of some third-party vendors' use of cookies for personalized advertising by visiting www.aboutads.info/choices.
Data Products & Marketplace Services
Tire Scouter makes aggregated, non-personal tire data available through data marketplaces and direct licensing arrangements. This section describes how privacy applies to those services.
- No personal data in data products. The tire datasets we distribute through marketplaces (e.g., Snowflake Marketplace) contain product specifications, performance ratings, and vehicle fitment information. They do not contain personally identifiable information about website visitors or consumers.
- Data consumer accounts. When you sign up for or access our data products through a marketplace, your account and contact information is processed in accordance with that marketplace's privacy policy and our own. We may use your business contact information to communicate about your data subscription, provide support, and share relevant product updates.
- Usage analytics. We may collect aggregated, anonymized usage analytics about how data consumers interact with our data products (e.g., query volume and frequency) to improve data quality and service delivery. These analytics do not identify individual end users.
Data Security
We implement appropriate security measures to protect your personal information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
Your Rights
Depending on where you live, you may have the right to:
- Access your personal information
- Correct inaccurate data
- Request deletion of your data
- Opt-out of marketing communications
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.
Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us at:
Email: contact@tirescouter.com